In March 2007, Betfair launched its own Betfair Radio service, available via its website, on the telephone and elsewhere. īetfair was the first betting company to sponsor an English football team, featuring on the kit of Fulham in the 2002–03 season before the Gambling Act 2005 permitted the industry to advertise on television and radio. In December 2006, Betfair completed the purchase of the horseracing publishing company Timeform (which traded under the name Portway Press Ltd). Softbank purchased 23% of Betfair in early April 2006, valuing the company at £1.5 billion. The company was founded in June 2000, by Andrew Black and Edward Wray. In February 2016, Betfair merged with Paddy Power to create Flutter Entertainment. Business operations are led from its headquarters in Leeds, alongside satellite offices in Ceuta, Dublin, London, and Malta. Its product offering also includes sports betting, online casino, online poker, and online bingo. It operates the world's largest online betting exchange. Betting exchange, sports betting, online casino, online poker, online bingoīetfair is a British gambling company founded in 2000.